A lot of the time, when people come into our store and ask about our printing services in Hackensack, they tend to not know the type of printing that they want, just that they want it printed. There are a wide variety of different printing techniques, and each one has its benefits and deficits — making them good for specific types of printing jobs. While there are a number of different printing types that we utilize here at Blue Dog Graphics, today we will be discussing two of the more common printing projects that we deal with on a day-to-day basis — digital printing and offset printing.
WHAT IS OFFSET PRINTING?
Offset printing is a printing technology that is commonly used in print shops around the country. In offset printing, aluminum plates are used to transfer the ink to a sheet, usually made of rubber. Once the rubber sheet has the ink on it, the images are rolled on to the paper, resulting in the final project. But why is it called offset printing? Well, the word “offset” is used because the ink is not directly transferred to the paper, but is offset by the intermediary step of applying ink to the rubber sheet. Offset printing is especially effective when there is a high volume of product being printed.
WHAT ARE THE ADVANTAGES OF OFFSET PRINTING?
Offset printing is especially valuable for large printing jobs that will have no variations. Additionally, offset printing costs run on a “wholesale” scale, meaning the more printing that you do, the best deal you will be getting. Lastly, there are many different custom finishes that can be used, as well as different inks and pantones. If you are in the market for printing a large amount of paper at once, contact your local Hackensack print shop and ask about offset printing!
WHAT IS DIGITAL PRINTING?
Digital printing, unlike offset printing, does not use any plates during the production process. Instead, it uses toner like in laser printers. Digital printing is exceptionally effective in printing small batch projects such as flyers for a local event or name cards for a dinner function. Additionally, if your printing project has variable data, (i.e., most of the content is the same but some data is personalized), digital printing will be your only option, as digital printing can differentiate between each different page printed.
WHAT ARE THE BENEFITS OF DIGITAL PRINTING?
Digital printing is an extremely valuable asset for personal projects or businesses, as you can print small amounts of paper whenever you need it at a lower cost than offset printing. The benefits of digital printing are exponential, as you can print projects that have variable data at a low cost, as well as knowing that any future projects will be compatible with digital printers. If you are looking for professional digital printing in Hackensack, we urge you to contact us at Blue Dog Graphics.
IN THE END, ALL PROJECTS ARE DIFFERENT
If you are unsure of if you would benefit fore from digital printing services or offset printing, just ask! Our team of printing professionals at Blue Dog Graphics would be happy to tell you the benefits of both printing methods as well as which method they believe to be the best decision for your project. For your next printing project, let us help.
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